HiteJinro, South Korea’s leading liquor maker, revived a vintage feel to its flagship soju brand Jinro with the 70s’ original design to its packaging to ride the latest wave of “newtro” or return of the retro.
The newtro, which is a combination of “new” and “retro,” has been the latest buzzword in the Korean retail market. The styles of the 70s and 80s are captivating young and trendy customers in the country. Keeping up with the latest fashion, Hite Jinro released a new Jinro that uses its old bottle and label design but with fresh interpretations.
“Jinro Is Back” comes in a clear, blue-tone bottle instead of its iconic green colour. The label design also adopted the style that was used in the past with its brand logo image of a toad.