Description
Inspired by Jameson’s motto, Sine Metu, which translates to “without fear”, the designs depict the fearless, independent spirit of the brand through Pestle & Mortar’s signature style.
“… just as Jameson isn’t just about whiskey, Pestle & Mortar isn’t just about streetwear – it’s about individuality, lifestyle and culture; three things that we as a brand are passionate about. Pestle & Mortar are proudly Malaysian, and Jameson is proudly Irish, so we wanted to showcase the best of both our homelands through this collaboration,” commented Karen Lee, Group Brand Manager for Whisk(e)y and White Spirits at Pernod Ricard Malaysia.
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